1. Introduction
Cryptocurrencies have disrupted the financial world in ways that were hard to imagine just over a decade ago. From Bitcoin's groundbreaking introduction in 2009 to the widespread adoption of blockchain technology, crypto has transitioned from a niche innovation to a global financial powerhouse.
Amid this revolution, white-label cryptocurrency exchanges have emerged as a vital component. For the uninitiated, a white-label cryptocurrency exchange is a ready-made, customizable solution that enables businesses to launch their crypto trading platforms quickly and affordably.
This approach has contributed significantly to the expansion of the crypto ecosystem. By reducing development costs and time-to-market, white-label solutions have accelerated the adoption of cryptocurrencies globally, helping drive daily trading volumes to exceed $100 billion on average.
In this blog, we’ll explore the top 10 most popular white-label cryptocurrency exchanges of 2024, diving into their features, what sets them apart, and why they are becoming essential tools for businesses venturing into the world of crypto. Without further ado, let’s dive in!
2. What Are White Label Cryptocurrency Exchanges?
If you are just starting out your journey in crypto, a term like “White Label Cryptocurrency Exchange” can be pretty overwhelming to grasp and understand. You’ve just recently understood how regular cryptocurrency exchanges work, and now you get to know that there is this white-label concept. “What’s next? Black Label Cryptocurrency Exchange?”
We understand your confusion and frustration, and that is what we will clear out in this section where we delve into what White Label Cryptocurrency Exchanges are, and how they work.
At their core, white-label crypto exchanges are pre-built platforms, ready to be branded and customized according to the business's needs. Think of them like turnkey solutions—complex, functional, and ready for immediate deployment, but flexible enough to accommodate branding and feature preferences.
Technically speaking, a white-label cryptocurrency exchange functions similarly to any full-fledged crypto exchange, with several of the following key components that work in tandem to facilitate smooth crypto trading:
- Trading Engine: The trading engine is the heartbeat of a white-label exchange. It’s responsible for matching buy and sell orders, managing transaction speeds, and ensuring liquidity. A powerful trading engine is crucial for processing large volumes of transactions per second (TPS). Some of the most advanced trading engines can process over 1 million TPS, a critical factor for exchanges that handle high-frequency trading.
- Liquidity Management: Liquidity is essential for any exchange to function effectively, especially in the volatile crypto markets. White-label platforms often come pre-integrated with liquidity pools or offer the ability to tap into global liquidity networks. This helps smaller or newer exchanges offer users consistent trade execution and price stability, preventing slippage and improving the trading experience.
- User Interface (UI) and User Experience (UX): The UI and UX are the most customizable aspects of a white label exchange. The front end is where businesses can apply their branding, and design language, and tailor the user experience to their target audience. Whether it's providing an intuitive mobile interface or creating advanced charting tools for professional traders, customization possibilities abound.
- Security Protocols: Security is paramount in any crypto exchange, and white-label solutions come equipped with a range of robust security measures, including two-factor authentication (2FA), multi-signature wallets, cold storage options, and encryption protocols. These platforms are designed to comply with global regulatory standards, such as KYC (Know Your Customer) and AML (Anti-Money Laundering), which help prevent fraud and ensure user trust.
- Blockchain Integration and Wallet Support: White-label exchanges are built with full blockchain integration, meaning they support various digital currencies—Bitcoin, Ethereum, and a range of altcoins. Some platforms boast multi-currency wallets that support over 150 different cryptocurrencies, allowing users to trade a variety of tokens. This flexibility helps attract a diverse user base with different trading preferences.
- Admin Panel and Backend Management: A sophisticated backend management system is provided for the exchange operator, featuring tools for monitoring transactions, overseeing customer support, managing liquidity, and tracking compliance. These admin dashboards are typically designed to offer real-time analytics and reporting, helping operators make informed decisions quickly.
3. Benefits of White Label Cryptocurrency Exchanges
White-label cryptocurrency exchanges have become a go-to solution for businesses looking to enter the booming crypto industry without dealing with the complex and costly development process from scratch. Let’s explore some of the key advantages that make white-label exchanges so appealing:
1. Speed to Market
White-label exchanges allow businesses to launch in a fraction of the time compared to building an exchange from the ground up. Instead of investing months or even years in development, companies can have their platform live in as little as 4 to 6 weeks.
2. Cost-Effectiveness
Developing a custom cryptocurrency exchange is not only time-consuming but can be prohibitively expensive. White-label solutions, on the other hand, offer a much more affordable alternative, with prices ranging from $20,000 to $100,000 as compared to the regular $300,000 to over $500,000.
3. Proven Technology and Reliability
When you opt for a white-label solution, you’re leveraging technology that has already been tested, vetted, and refined through real-world use. These platforms are designed to handle high transaction volumes with exceptional uptime.
4. Customization and Branding
While white-label exchanges are pre-built, they aren’t cookie-cutter solutions. Businesses have the flexibility to customize the platform’s UI/UX to fit their brand identity, making the exchange feel like a bespoke product. This branding capability is crucial for building trust with users in a highly competitive market.
5. Integrated Security Protocols
White-label solutions typically come pre-loaded with advanced security features, including two-factor authentication (2FA), multi-signature wallets, cold storage for assets, and end-to-end encryption protocols. Many platforms also offer compliance with regulatory standards such as KYC (Know Your Customer) and AML (Anti-Money Laundering), which is crucial for legal operations in most countries.
6. Global Liquidity Access
White-label exchanges often come with access to global liquidity pools, ensuring that there’s sufficient activity on the platform from day one. This helps provide users with competitive prices, tight spreads, and fast order execution, which are critical factors for maintaining a thriving exchange.
7. Scalability
One of the key advantages of white-label platforms is their ability to scale alongside your needs. Whether you want to add new cryptocurrencies (some platforms support over 200 different digital assets), introduce new trading pairs, or implement features like margin trading or staking, white-label exchanges are designed with scalability in mind.
4. Traditional Crypto Exchanges vs. White Label Crypto Exchanges
Even though we’ve thoroughly explained the unique characteristics of White Label Cryptocurrency Exchanges in today’s crypto landscape, there may still be some lingering confusion about how they differ from traditional cryptocurrency exchanges.
To help clear that confusion for you, we have come up with the following table:
Feature |
Traditional Cryptocurrency Exchanges |
White Label Cryptocurrency Exchanges |
Development Time |
Requires custom development; typically 6 months to 2 years |
Pre-built, ready to launch in 2 to 6 weeks |
Cost |
High development costs; typically $300,000 to $500,000+ |
Lower cost; typically $20,000 to $100,000 |
Customization |
Fully customizable but requires significant development effort |
Limited customization options; branding and minor feature tweaks available |
Time to Market |
Longer time to market due to development, testing, and compliance |
Rapid time to market; quick deployment |
Technology |
Built from scratch; technology may vary depending on developer expertise |
Proven, pre-tested technology that has been refined over time |
Security |
Must be built and integrated from scratch; may vary depending on development |
Comes with integrated security features like 2FA, cold storage, and encryption |
Liquidity |
Must build or access liquidity pools independently |
Often comes with access to global liquidity pools |
Scalability |
Highly scalable but depends on development resources and technical architecture |
Scalable; designed to easily integrate new features or cryptocurrencies |
Compliance (KYC/AML) |
Must build or integrate KYC/AML compliance features from scratch |
Pre-integrated KYC/AML compliance protocols |
Ongoing Support |
Requires internal teams or third-party support contracts |
Often includes ongoing support from the provider |
With the essential differences between traditional and white-label cryptocurrency exchanges established, we will now get into what we set out to explore with this blog: the top 10 white-label cryptocurrency exchanges of 2024.
5. Key Parameters Used To Shortlist Top White Label Cryptocurrency Exchanges
To curate our list of the top 10 white-label cryptocurrency exchanges, we are going to be using the following criteria as our point of reference and evaluation:
Criteria |
Importance % |
Security |
30% |
Liquidity |
20% |
Customization Options |
15% |
Cost |
15% |
Scalability |
10% |
Regulatory Compliance |
5% |
Customer Support |
5% |
Security (30%): Robust security measures like 2FA, cold storage, encryption, and regulatory compliance (KYC/AML).
Liquidity (20%): Access to global liquidity pools is essential for ensuring smooth transactions and preventing slippage, especially for high-volume traders. Consistent liquidity attracts users and boosts platform activity.
Customization Options (15%): The ability to personalize the UI/UX, branding, and features to fit your business model and target market. Customization helps differentiate your platform in a crowded market.
Cost (15%): The overall cost of the platform, including setup fees, ongoing maintenance, and transaction fees. Budget-conscious startups and businesses prioritize cost-effective solutions.
Scalability (10%): The exchange’s ability to scale as your business grows—adding new cryptocurrencies, features, and trading options as demand increases. A scalable platform ensures long-term success.
Regulatory Compliance (5%): Pre-integrated features that ensure compliance with global regulations, including KYC, AML, and GDPR. This reduces legal risks and operational headaches, especially when operating across borders.
Customer Support (5%): Availability of ongoing technical support and customer service to troubleshoot issues post-launch. Reliable support ensures the platform runs smoothly and can resolve any user or technical problems quickly.
Based on these above-defined criteria, we have curated the following list of the top 10 White Label Crypto Exchanges in 2024:
6. A Brief Overview of the Top White Label Cryptocurrency Exchanges
Here is a general, brief overview of the top 10 white-label cryptocurrency exchanges that we will be discussing in this blog:
Exchange |
Hourly Rate |
90-Day Guarantee |
Company Specialization |
Company Location |
Innovation Score (out of 10) |
Rapid Innovation |
$30 - $60 |
Yes |
Emerging applications and state-of-the-art solutions |
Spokane, USA |
9 |
Maticz |
$80 - $199 |
No |
Comprehensive platform with advanced features |
India |
7 |
HollaEx |
~$25 |
No |
Customizable solutions with robust security |
USA |
8 |
Blockchain App Factory |
~$25 |
No |
Customizable solution with extensive features |
India |
7 |
INORU |
<$25 |
No |
Pre-built platform with minimal customization |
Singapore |
8 |
LeewayHertz |
$25 - $50 |
No |
Advanced security and trading features |
San Francisco, USA |
9 |
Antier Solutions |
$25 - $50 |
No |
Pre-tested platform with essential trading features |
India |
8 |
B2Broker |
$15 - $20 |
No |
High-performance platform with speed and security |
UAE |
7 |
ChainUp |
$20 – $75 |
No |
Comprehensive solution for centralized and decentralized exchanges |
Singapore |
7 |
CoinsClone |
$45 - $65 |
No |
Pre-built solution with strong security and high liquidity |
India |
8 |
Now, we will provide you with some expansive detail on each of these exchanges and what makes them stand out:
7. Our Top Picks for the Best White Label Cryptocurrency Exchanges in 2024
After many hours of searching and researching, we found the following 10 exchanges as the best white label cryptocurrency exchanges in 2024:
Rapid Innovation has quickly established its significance in the blockchain industry because of its focus on developing a wide range of emerging applications and state-of-the-art solutions in sync with the latest blockchain and crypto trends. The company and its team also have a notable reputation for their overall expertise in crypto exchange solutions, primarily white-label cryptocurrency exchanges. and unique innovation strategies.
Rapid Innovation’s contributions to cryptocurrency exchanges have been notable, with the creation of sophisticated white-label cryptocurrency exchanges that advance the limits of the field. |
Number of Employees: 100+ Year of Founding: 2019 Location: Spokane, Washington, USA Hourly Costs: $30 - $60 90-Day Development Guarantee: Yes |
Maticz offers a comprehensive cryptocurrency exchange platform equipped with advanced features such as high transaction speed, a robust trading engine, automated trading bots, and support for multiple wallets and currencies.
Its integrated payment system and stake capabilities provide additional value for users. Combined with the platform's user-friendly admin console, Maticz is an ideal choice for startups looking to quickly establish a versatile and efficient cryptocurrency exchange. |
Number of Employees: 51-200 Year of Founding: 2020 Location: India Hourly Costs: $80 - $199 90-Day Development Guarantee: No |
HollaEx offers a customizable white-label cryptocurrency exchange solution designed for startups of all sizes. Known for its robust security and modular architecture, HollaEx provides features such as multi-payment gateways, quick editing and rebranding options, smart transaction fee management, risk management capabilities, and automated identity verification. |
Number of Employees: 51-100+ Year of Founding: 2016 Location: USA Hourly Costs: ~$25 90-Day Development Guarantee: No
|
Blockchain App Factory offers a customizable white-label cryptocurrency exchange solution developed by a team of over 150 blockchain developers. This solution provides businesses with market-leading features to establish trust and credibility in the cryptocurrency market.
Key features include KYC/AML portals, payment processing gateways, multi-language support, an admin backend panel, and robust security measures like Firebase and firewall implementation. |
Number of Employees: 500+ Year of Founding: 2017 Location: India Hourly Costs: ~$25 90-Day Development Guarantee: No
|
INORU provides a pre-built white-label cryptocurrency exchange solution that offers businesses a streamlined entry into the lucrative but volatile crypto market.
With minimal customization required, INORU's platform includes features such as trading bots, multi-wallet functionality, a high-performance trading engine, rewards and referral programs, and integrated payment gateways. |
Number of Employees: 51 - 200 Year of Founding: 2006 Location: Singapore Hourly Costs: <$25 90-Day Development Guarantee: No
|
LeewayHertz offers a pre-built white-label cryptocurrency exchange solution with advanced security and trading features. This customizable platform includes a robust risk control system, high liquidity, EVM compatibility, enterprise-grade security, a comprehensive administration panel, and two-factor authentication. These features make it a suitable choice for businesses seeking a quick and efficient way to launch their own cryptocurrency exchange. |
Number of Employees: 300-400 Founding Year: 2007 Location: San Francisco, USA Per Hour Rates: $25 - $50 90-Day Development Guarantee: No
|
Antier provides a pre-tested white-label cryptocurrency exchange solution with essential trading features, making it a suitable option for businesses looking to enter the market at an entry-level. The company continuously updates the platform to ensure it remains competitive and compliant with the latest industry standards.
Key features include spot trading, advanced order types, automated third-party KYC, multichain USDT, staking, crypto swapping, referral and reward programs, mobile applications, an admin panel, and news and announcement features. |
Number of Employees: 250+ Founding Year: 2005 Location: India Per Hour Rates: $25 - $50 90-Day Development Guarantee: No |
B2Broker offers a high-performance white-label cryptocurrency exchange solution known for its speed, stability, and security. Designed to cater to both novice and experienced traders, B2Broker's platform provides features such as an extended backoffice panel, trading APIs, a powerful matching engine, and a customizable user interface. These features contribute to a seamless and efficient trading experience. |
Number of Employees: 450+ Founding Year: 2014 Location: UAE Per Hour Rates: $15 - $20 90-Day Development Guarantee: No |
Chainup provides a comprehensive white-label cryptocurrency exchange development solution that caters to both centralized and decentralized exchanges.
Key features include a robust 5-layered security mechanism, compatibility with third-party solutions, strong compliance features, and a detailed admin panel for efficient management. |
Number of Employees: ~100 Founding Year: 2017 Location: Singapore Per Hour Rates: $20 – $75 90-Day Development Guarantee: No |
Coinsclone offers a pre-built white-label cryptocurrency exchange solution with seven years of experience in blockchain development. This cost-effective and time-saving solution provides businesses with a head start in the crypto market.
Key features include a powerful trading engine, multicurrency wallet, high transaction throughput, strong security measures, and high liquidity, making Coinsclone a reliable choice for those looking to launch their own cryptocurrency exchange. |
Number of Employees: 300+ Founding Year: 2016 Location: India Per Hour Rates: $45 - $65 90-Day Development Guarantee: No |
8. Which exchange is the right choice for you?
Below is a comparison table of all the white-label cryptocurrency exchanges we’ve discussed in this blog to help you gain a clearer, better understanding of which exchange you can opt for:
Exchange |
Strengths |
Limitations |
Rapid Innovation |
Strong focus on innovation and emerging trends |
Higher hourly rate |
Maticz |
Advanced features like automated trading bots |
Expensive for startups with a high hourly rate |
HollaEx |
Robust security and modular architecture |
Limited to startups with smaller budgets |
Blockchain App Factory |
Extensive features with a large development team |
Higher hourly costs for customization |
INORU |
Quick deployment with minimal customization needed |
Basic platform with limited advanced features |
LeewayHertz |
Advanced security and risk control systems |
Focused mainly on EVM compatibility |
Antier Solutions |
Pre-tested and regularly updated platform |
Limited to essential trading features |
B2Broker |
High-performance with a customizable interface |
Limited to trading-focused features |
ChainUp |
Comprehensive solution with strong security |
May be costly depending on the needed features |
CoinsClone |
Strong security with high liquidity |
Limited to a pre-built solution with less flexibility |
9. FAQs (Frequently Asked Questions)
9.1 What are White Label Cryptocurrency Exchanges?
White-label cryptocurrency exchanges are pre-built, customizable platforms that businesses can rebrand and launch as their own cryptocurrency exchange. They allow companies to enter the crypto market quickly without having to build an exchange from scratch.
9.2 What makes White Label Cryptocurrency Exchanges different compared to traditional cryptocurrency exchanges?
White-label exchanges offer a faster, more cost-effective way to launch an exchange by using pre-made technology, while traditional exchanges require custom development, which takes longer and is significantly more expensive.
9.3 What are the benefits of White Label Cryptocurrency Exchanges?
Benefits include rapid time-to-market, lower costs, customization options, built-in security features, scalability, and access to global liquidity pools, all of which make launching and operating an exchange more efficient and effective.
9.4 What are some of the most prominent White Label Cryptocurrency Exchanges?
Leading white-label platforms in 2024 include Rapid Innovation, INORU, LeewayHertz, Antier Solutions, and ChainUp. These platforms offer high liquidity, scalability, and strong security features, making them popular choices.
9.5 Can white-label cryptocurrency exchanges completely replace traditional cryptocurrency exchanges in the future?
While white-label exchanges provide significant advantages, they are unlikely to completely replace traditional exchanges. Both models serve different needs—white labels for faster market entry and flexibility and traditional exchanges for fully bespoke solutions tailored to large-scale operations.